THE PURSUIT OF PLEASURE IS ONE OF THE PRIMARY REASONS MOST OF US WILL ENGAGE IN SEX
How we experience sexual pleasure will vary greatly from one individual to another. Hence normalising certain forms of pleasure while marginalising others makes little sense.
While pleasure takes centre stage, preventing the transmission of HIV and other STDs should still remain on everyones mind. The good news is that safer sex and pleasurable sex are not mutually exclusive. Evidence shows that promoting pleasure alongside safer sex practices will increase the consistent use of condoms. By using water-based personal lubricant with a condom sex will feel wetter, better and sexier. It will also help prevent condom breakage thus enhancing safety.